Every legend and superhero has an origin story. In the premium cigar industry, Davidoff is viewed as the creme de la creme of premium cigars—luxury, high-quality and, at times, ultra-premium. Davidoff understands how it is perceived by the outside world, which is why the company has set out to reveal its own origin story to the world in the most unique way possible.
Viaje Al Origen (which translates in English to “journey to the origin”) is Davidoff’s take on what the tobacco industry would call a factory tour. In true Davidoff fashion, the company behind some of the industry’s most highly regarded and sought-after premium cigars designed a factory tour unlike any other.
Viaje Al Origen was designed to take the visitor on a journey into Davidoff—the fields where the tobacco is grown, the barns where leaves are fermented and cured, and the factory where the precious leaves are rolled into premium cigars. As with most origin stories, Davidoff’s journey to success was filled with many twists and surprising discoveries.
Each day of the tour was designed to teach the participants something new about Davidoff, its processes and its premium cigars. While there was plenty of cigar smoking, food, social occasions and excursions throughout the cities of Santo Domingo and Santiago during the four-day trip, this was business, and Davidoff had an intent for those in attendance. This was a full-on lesson about cigars, Davidoff and exploration of its mission statement: “Time Beautifully Filled.”
“Viaje Al Origen is basically a sensorial experience of not just smoking cigars but a sensorial experience of all the senses,”
The roots of the Davidoff story in the soil of the Dominican Republic.
Where the legends are created. Where the difference is defined. Where
the iconic white band is earned and worn for the first time. You are
invited to join us on the unique journey we have made and the unique
journey every one of our cigars makes, cigars destined to be Davidoffs.
From the farmer’s hands to the blender’s table. From leaf to luxury. Be
there as Caribbean passion meets Swiss precision. And celebrate it with
those who dedicate their days to creating cigars which only Davidoff
could.
For this is where the seeds of the Davidoff story were planted.
This is where the seeds which continue to write that story grow.
Where it all begins.
Where time starts to turn a seed into a plant, a plant into leaves, leaves
into treasures, and treasures into pleasure on another level.
It will be, as is everything Davidoff, time beautifully filled.
Every legend and superhero has an origin story. In the premium cigar industry, Davidoff is viewed as the creme de la creme of premium cigars—luxury,
